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Our Commitment To You

We at Duncan Lambert Golf take your privacy seriously and are committed to safeguarding all personal information from our customers and online visitors.

For the purpose of complying with the General Data Protection Regulation (GDPR), we have implemented the following Privacy Policy to administrate how your personal information is collected, used, and stored.

From May 2018, GDPR will replace the previous Data Protection Act 1998.

The changes have occurred as a way to give consumers more control over their personal data and to ensure better management and processing within businesses that hold personal information.

Companies will have to comply with new obligations retaining personal data and individuals will have more rights over what is stored and will have more power to access, erase and transfer the information that is held.

Your Rights

‘Personal Data’ is any information relating to an identified or identifiable living person. Under Data Protection Legislation, you have several rights regarding the use of your personal data.

All individuals have the right to object to giving their personal data but failure to do so may consequent in us providing a lesser service and/or rejection of certain services we offer.

You can contact us for any of the above requests – or for further information regarding your rights as an individual.

(Please note, proof of identification will be requested to complete your request.)

Your Personal Data and How We Use it

The personal data we request will be required for a purpose; for example, we need your personal data to allow us to provide the service for which you are requesting.

The information requested from you can include but isn’t limited to – your name, address, telephone number, email address, IP address financial and credit card information and information to identify you as an individual (such as your DOB and photo identification).

Some of the methods we will ask you to provide your data can include –

We will keep a record of transactions you carry out through our website, at our stores and any communications regarding your purchase. If you contact us, via email or social media, we may keep a record of that communication for later reference.

We would like to communicate new product launches, promotional activities and instore event invitations that we feel may interest you. This will only be done when you ‘Opt in’ to receive Direct Marketing communication in your preferred way.

We send order related e-mails to keep you informed of your orders process from us to you. You can unsubscribe or update your details at any time by clicking on the links at the bottom of any of these e-mails.

We will never sell your data to third parties. Additionally, we will not release your information to third parties except under the terms of this Privacy Policy or unless we are required to by law.

If you have given permission to, we will send you offers or promotions from trusted third parties (Suppliers and West Malling Golf Club) on their behalf, if we think they will be of interest to you. If you no longer wish to receive these emails, you have the option to unsubscribe and we will provide clear ways of doing so at the bottom of every email.

Data Retention

If you have purchased from us we will retain your data for the length of the warranty and any guarantees we offer on the product/s you have purchased. Any purchases made with the finance options we provide will mean the data will be required or the term of the financial contract. We retain accounting and financial records for 7 years. This is for Tax and legal purposes and, excluding contracts kept for Finance records.

Data retained by yourself ‘Opting in’ for marketing purposes will be kept until you have ‘Opted out’. There are multiple ways to do this – by following the ‘Unsubscribe’ link at the bottom of the email you receive or by contacting us directly (please see ‘Contact us’ below).

If you have contacted us through email or our website, a record of our correspondence will be retained until the enquiry has been completed.

How We Store and Protect Your Information

All information you provide us with is stored on our secured server and any payment transactions will be processed through our protected, payment service provider (this includes online and instore payments).

All data passed between the web server and browsers remain private and integral. You can be assured any communications between your browser and our sites servers are private and secure.

Collection and Usage of Your Information from Visiting our Website.

From visiting our website, we may collect information from you from the use of online forms, subscriptions and any communication via the site. We automatically analyse trends and monitor usage statistics of our website by analysing traffic data such as: pages viewed, the previous and following sites visited and how you found our website.

We do this to collect and process information to understand what future products or services we can offer, to provide you with these products and services, send you information such as special discounts and deals that we feel will be of interest to you personally, communicate important details that affect you (including changes to our website or our Terms & Conditions), to carry out research to develop our company to assist with future customer needs and requests and to provide you with personalised information about our products and services.

We use third party companies (Google analytics) to collect analytics to allow us to review general patterns of our website visitors. Although this information is a way to allow us to study trends, such as the age and gender of a visitor, it is not directly connected to an individual. We will never use this as a method to classify the identity of a website visitor.


Our website may contain links to external sites who we work with. Please be aware these sites will have different privacy policies to us and we do not accept any responsibility and/or liability for their policies or processing of data. Before submitting any personal information to their websites, make sure you check their Privacy terms carefully.

When you register to our site, we request personal information about yourself to create a profile you can access with a password of your choice. You are responsible for keeping the password you set private and we request you do not share this information.

Who Can Access Your Data?

All personal data gathered can be processed by our selected direct employees and through our IT support company.

All data is stored on secure servers is password protected and will only be accessed by employees and contractors who are authorised to do so, in accordance with this policy.

The Future

We will always advise of any updates to our privacy policy, and your rights in connection with this, on our websites and we will see your continued use to our website, after the changes, as acceptance of them. If you no longer wish for us to hold your data after the potential updates, please notify us of any changes to your preferences.

The data held by Duncan Lambert Golf may be shared/transferred to another company if the business, or any parts of it, are sold in the future. The details will be transferred under the agreement to assume our obligations to you under our current Privacy Notice.

The Right To Complain

We at Duncan Lambert Golf take compliance with this regulation very seriously but if you are concerned by how your data is being controlled or processed within our company please contact us.

We have appointed a Data Compliance Officer within our company who will inform, advise and monitor compliance through the organisation.
Data Compliance Officer: Duncan Lambert
Email: https://www.duncanlambertgolf.com
Tel No: 01732 844022
Address: The Professional Shop, West Malling Golf Club, London Road, Addington, Kent. ME19 5AR


If you have any questions concerning our Privacy Policy, or would like us to request, correct or destroy your information, please contact us on the below details:
Address: The Professional Shop, West Malling Golf Club, London Road, Addington, Kent. ME19 5AR
Email: https://www.duncanlambertgolf.com
Tel No: 01732 844022
or visit https://www.duncanlambertgolf.com/contact-us/

Cookies Policy

What are ‘cookies’?

‘Cookies’ are small text files that are stored by the browser (e.g. Internet Explorer or Safari) on your computer or mobile phone. They allow websites to store such things as user preferences. You can think of cookies as providing a “memory” for the website, enabling it to recognise a user and respond appropriately.

Analytics cookies:

Every time a user visits our website, web analytics software provided by a third party generates an anonymous analytics cookie.

These cookies can tell us whether or not you have visited the site before.

Your browser will tell us if you have these cookies, and if you don’t, we generate new ones.

This allows us to track how many individual unique users we have, and how often they visit the site.

Unless you are signed in, these cookies cannot be used to identify individuals; they are used for statistical purposes only. If you are logged in, we will also know the details you gave to us for this, such as username and email address.

Third party cookies

Third parties may also set their own anonymous cookies, for the purposes of tracking the success of their application, or customising the application for you. Because of how cookies work, we cannot access these cookies, nor can the third parties access the data in cookies used by us.

For example, when you share a news article using a social media sharing button on our website, the social network that has created the button will record that you have done this.

How do I turn cookies off?

It is usually possible to stop your browser accepting cookies, or to stop it accepting cookies from a particular website. For example, we cannot tell if you are signed in without using cookies, so you would not be able to place orders.

All modern browsers allow you to change your cookie settings. These settings will typically be found in the ‘options’ or ‘preferences’ menu of your browser. In order to understand these setttings, the following links may be helpful, otherwise you should use the ‘Help’ option in your browser for more details.

Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari

If you are primarily concerned about third party cookies generated by advertisers, you can turn these off by going to the Your Online Choices site.

You can also visit the trade body representing these advertising platforms for more information: Network Advertising Initative.

They have provided a one-stop place that gathers all of the opt-out controls. http://networkadvertising.org/managing/opt_out.asp

Useful links

If you would like to find out more about cookies and their use on the Internet, you may find the following links useful:

Microsoft Cookies guide
All About Cookies

The IAB has provided the following website to give information specifically about privacy issues around Internet advertising:

For further legal information about privacy issues, you may find these links useful:

The Information Commissioner’s Office