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Who do we custom fit?

At the Duncan Lambert Golf Shop we custom fit seven of golf’s major brands, Yonex, Titleist, TaylorMade, PING, Mizuno, Cobra, and Callaway using their own unique fitting system to make the right clubs for you.




Yonex offer an extensive range of golfing products for golfers of all levels, beginners to experts. They have built a reputation amongst the golfing industry for being one of the leading graphite manufacturers. The technology they have produced year after year has seen them set the ladies and senior market alight. Such a strong reputation in those categories has hidden their expertise in the players market. They in fact make some of today’s most advanced forged irons. 


Driver Fitting 


New for 2020 is the Yonex Ezone GS range. Traditionally, a club face is polished horizontally, but avoiding the trap of conventional wisdom, Yonex has adopted a vertical polish. A design that eliminates the need for grooves on the face, improving shot direction and minimizing side spin. With a vertical polish it is easier to move the ball in an upwards direction rather than horizontally. As a result, the spin axis is difficult to change and destructive side spin is minimised. With horizontal polishing it is easier to move the ball in a left/right direction compared to vertical polishing. As a result, the spin axis tilts, and there is an increase in side spin. Vertical polishing improves accuracy by decreasing side spin. Testing shows a difference of up to 5 yards.

The Driver range is completed with the Ezone Elite 2 Driver. With innovative research, design and manufacturing, EZONE ELITE 2 clubs assist in taking your game to the next level, whatever your standard. The latest technology present in the EZONE ELITE 2 enables lower spin and a higher launch, providing maximum distance.

There are a range of matching fairway woods and hybrids to both ranges. This mean’s we can make sure there are no gaps in your bag at all.






Yonex have launched the new Ezone GS Irons. A Four-Piece Graphite-Hybrid Iron Structure has been created for the EZONE GS iron. This revolutionary combination of a mild carbon steel body, tungsten plate, carbon graphite insert and maraging steel face offers maximum ball speed and distance, with an enlarged sweet spot for greater launch from all areas of the face. The advancement in new materials and technology create 10% greater distance from hits lower on the clubface, compared to its predecessor, the EZONE GT. The graphite acts as a damper amongst the harder metals to enhance playability and feel.

Staying in the range for 2020, is the Yonex Ezone Elite 2 Irons. With innovative research, design and manufacturing, EZONE ELITE 2 clubs assist in taking your game to the next level, whatever your standard. The latest technology present in the EZONE ELITE 2 enables lower spin and a higher launch, providing maximum distance.





Like Snowflakes, No 2 Golfers are alike.  So why should you buy standard golf clubs?  Book a Custom Fit with one of our Trained Yonex Specialists by phoning 01732 844022 or Click Here



Golf is all about confidence in your game and your equipment. That’s why Titleist design arguably the highest performing equipment with one of the most precise club fitting experiences in the game.  Duncan Lambert’s highly skilled team of fitters utilises the most advanced tools to help players optimise driver performance, make iron play more precise, dial in their wedges and fine-tune set compositions.

The best way to truly appreciate the high performance value of Titleist golf clubs, achieve total confidence on every shot and shoot lower scores, is to experience a Titleist club fitting for yourself. 

Driver Fitting


The new TS Metals offer two distinct designs that bring more speed to your game. TS2 lets you swing aggressive with maximum forgiveness across the face, while TS3 offers an adjustable sweet spot for speed-tuned performance

It’s not one thing, it’s everything. The new Speed Chassis is the result of a two-year mission to deconstruct the driver and then design greater speed into every detail. Now available in two designs, each born to bring the future of Titleist speed to your game.


Iron Fitting


Titleist pride themselves for ensuring they have covered both forgiveness and playability without compromising the aesthetics of the club. The new T-Series Irons represent an entirely unique approach to iron engineering built from the ground up. Powered by breakthrough technology – including new Max Impact – they deliver a balance of power and performance, unlike anything we’ve ever made. And yet, with one swing, you’ll feel they are 100% pure Titleist.




The Titleist T-series irons (T100, T200, T300) break new ground for the company for their use of multiple materials and thinner face constructions. It’s the first complete overhaul of the Titleist iron family since the original AP irons were introduced eleven years ago. That’s in part a result of the company’s club R&D team numbering in the 70s today compared to the teens back then. But what these new designs really reflect is three distinct ways to enhance the games of players ranging from those seeking their tour cards to those just trying to break 90.

At the most basic level, the forged dual-cavity design T100 is built to be all things tour players were asking for in terms of shape, feel and control, while the players-distance T200 and game-improvement T300 focus on building ball speed with thin faces and a unique construction that got its genesis from the company’s golf ball division. (For those familiar with past Titleist irons, the T100 would be the next generation of AP2, while the T200 is similar to the most recent AP3 and the T300 is aimed at players who previously considered the AP1.


Wedge Fitting


SM6 Info


Since 2004, Vokey wedges have been the number one wedge within golf and it is easy to see why.  Their clean and aesthetically pleasing club head, teamed with a variety of finishes, are complimented with a variety of Loft, Bounce and Sole Grind Options inspired by the worlds best players.

Loft gapping is extremely important when giving the best coverage of yardages in your golf game. How many wedges should you carry in your golf bag? We can help you decide.

Bounce is the angle between the leading and trailing edge of the wedge. Common misconceptions are that only elite players use less bounce. In truth, it is your swing type that determines the grind and amount of bounce you require. At Duncan Lambert Golf we have the knowledge and experience the find the perfect wedge specification for your game.

SM6 Grinds


TaylorMade have started 2020 on the front foot. Their brand new SIM and SIM-Max range has got people talking in their limitless pursuit to help golfers improve. TaylorMade discovered a new shape of driver performance. An asymmetric sole design and powerful new Inertia Generator combine to increase aerodynamics and speed at the most critical stage of the swing.  TaylorMade have built a reputation for innovating the way clubs are designed and their 2020 range is set to further enhance that.


SIM Drivers

TaylorMade are offering 3 Driver options this year. SIM, SIM MAX, SIM MAX-D all feature a reshaped sole design which delivers more clubhead speed and enhanced aerodynamics at the most critical stage of the swing. As with the M5/M6 range from 2019 , each SIM/SIM Max/SIM Max-D driver head has been individually calibrated and injected to reach the threshold of the maximum legal limit of ball speed. The revolutionary face curvature reduces sidespin and delivers straighter shots on off-center strikes. Drivers in the SIM family have progressively larger face sizes, with SIM Max-D having the largest. This allows golfers of all abilities to maximize playability and forgiveness.

As well as the Drivers, there is a range of Fairway Wood and Hybrid Options. The iconic V Steel™ has been reinvented in the all-new SIM Fairway Woods. Prepare for higher launch, more distance and effortless performance. The v-shaped sole allows for clean turf interaction and provides additional versatility when playing from tight or difficult lies. Whilst in the Hybrids, TaylorMade have added V Steel™ to a Rescue™ for the first time in TaylorMade history, giving you improved turf interaction and better performance from difficult lies. Similarly the hybrid features the v-shaped sole.


All custom fitting sessions at Duncan Lambert Golf are delivered by PGA Professionals who are professionally trained to find the perfect club specification for your game. Alterations can be made to everything from the club head to the grip. 


Are you SIM or SIM Max Call 01732 844022 to speak to one of our professionals and we are happy to help start your new TaylorMade journey.


P & SIM Max Irons



This beauty is a beast! The new TaylorMade iron family has a something for everyone. Whether you are seeking playability or pure distance, TaylorMade have the answers to your wishes. 

Quite often we expect a compromise between distance and control but the new P 700 range is set to blend both worlds. Some say distance doesn’t matter but who wouldn’t prefer hitting an 8 iron instead of a 6 iron into the tightest green on the course? Performance is key but if it can be done with exceptional feel – even better! Maybe it’s time to see what improvements TaylorMade can bring to your game, with the help of our PGA Professionals..

So which P.700 Series iron suits you? For ultimate playability the forged tour 730 is your man. If you’re seeking control with feel, the 750 combines the two. Those seeking performance with forgiveness should consider the 770 and lastly for the ultimate blend of distance and feel the 790 has all bases covered.


New for 2020 is the SIM Max and SIM Max OS Irons. SIM Max has been designed to deliver a forged-like feel in a distance iron. The OS is an oversized construction resulting in a larger sweet spot and more forgiveness across the entire face. SIM Max•OS delivers the most distance of any iron in TaylorMade’s 2020 lineup. Both irons feature the Thru-Slot Speed Pocket™ which  completely disconnects the lower portion of the face from the sole of the iron and allows for a free-floating face. When combined with Speed Bridge™, the face maintains stability while delivering maximum ball speed. Both feature  a 17% thinner face than the previous class, SIM Max/SIM Max OS gives you more ball speed and forgiveness.


 Selecting your perfect set can be a complicated science on the web so why not simplify the process and book yourself a custom fit session here at Duncan Lambert Golf. We can ensue that you not only find the correct club head, but also the perfect shaft, length, lie and grip to bring the most benefits to your game.



When you think of Ping, what is the first thought that come to mind? I believe most of you will instantly think, ‘Custom Fit’. This is because they have a rich history, spanning over 50 years of producing the finest quality golf equipment that is built for every  individual’s different needs. 


 Driver Fitting


Ping have launched the G410 Driver for 2019. Available in the range is G410 Plus and G410 SFT. Movable-weight technology offers a simple way to customise the G410 Plus Driver for the desired ball flight – so you can swing fearlessly and hit a lot more fairways. Trajectory Tuning 2.0 expands your loft and lie options utilising a NEW! patented eight-setting, lightweight adjustable hosel.  The G410 SFT (Straight Flight Technology) provides maximum fade and slice correction while delivering all the performance benefits of the G410 Plus such as a high MOI and faster ball speed. A fixed weight on the extreme perimeter and 50% more heel-side CG than G400 ensures straighter ball flights. A lighter D1 swingweight helps square the face at impact.

Fine tune your ball flight by choosing either the LS (Low Spin) or SF (Straight Flight) design.


  Iron Fitting


Ping’s collection has had a new arrival, name the G710

Continuing from it’s launch in 2019 is the G410 iron. PING took game-improvement technology and reshaped it, giving the model less offset and a shorter blade length while maintaining MOI to create the most forgiving iron on the market for its size. To generate power, face hinging and a larger flexing zone increase ball speeds for more distance and higher peak trajectories so you’re able to hit and hold more greens. Feel and sound are improved with a co-molded cavity badge that damps vibrations.

As pictured above the G710 is PING’s most forgiving iron. The product features a maraging steel face that combines with a stainless steel body to create metal-wood like flexing, faster ball speeds, added distance and higher shots with stopping power. Feel and sound are greatly enhanced, as well. G710 irons come standard with Arccos Caddie Smart Grips and a 90-day free trial of the Arccos Caddie app (then $99.99 annual subscription).

Ping have become notorious for their incredibly wide range of club designs and their popularity shows no signs of slowing down! Featuring 431 stainless steel for the very first time in a Ping iron, the i-Series delivers workability and shot control with the right amount of forgiveness. This is the perfect match for those who seek forgiveness within a ‘players’ looking iron.

The new i-Blade is designed to provide ultimate feel within a clean and compact club head. It is built for golfers in search of complete workability and shot control to execute any high demanding precision shot. 


The question is, what type of Ping player are you? We at Duncan Lambert Golf have the Blueprint, iBlade, i210, i500, G410, G710, G-Max and G-Le2 for you to try and our PGA Professional are here to ensure you find the perfect match for your swing.

Wedge Fitting

Glide Wedges


Ping have considered every component specification within their Glide series wedges. Starting from the Dyla-grip (longer for gripping down for trajectory control) players can now refer to clear markers on the grip to increase their distance control performance. 

Heads are available in standard sole (SS), thin sole (TS) and wide sole (WS), enabling you to be fit according to your attack angle and most-common turf conditions. SS fits moderate attack angles and divots; TS is suited for a shallow attack angle and shallow divots; and the WS is best for steep angles of attack and deep divots. When properly fit, you will feel the sensation of the club gliding through the sand or grass. 




PING have launched a new range of putters for 2020. The Heppler putters offer a machined, solid face for golfers who prefer a firmer impact feel and sound. Multi-material (steel and pressure-cast aluminum) mallets and mid-mallets provide extreme forgiveness and optimal CG for accuracy and consistency. A premium, contrasting copper-and-black finish provides alignment cues and visual interest. A stiffer adjustable-length shaft (in exclusive black chrome) is standard and golfers can be fit for all stroke types (Straight, Slight Arc, Strong Arc).




Whats your DNA?  At Duncan Lambert Golf, we pride ourselves in being a Mizuno DNA Fitting Specialist.  The state of the art fitting club measures 5 different parameters of the golf club in swing to provide the 3 best steel shafts to compliment your swing.  We are then armed with 30 different shafts and 20 different clubheads so you can hit your chosen golf club to see how it performs on our state of the art launch monitor from Flightscope.



Wood Fitting


Mizuno have launched the new range of ST200 Woods start to the 2020 season.

Combining the unlikely companions of low spin and abundant forgiveness – the ST200 is a high stability driver for players wanting straight line distance and predictability. The range also features the ST200G Driver which is best for high swing speed efficiency and is even faster from the clubface and more reliable from miss-hits – with spin rates adjustable anywhere from mid to ultra-low.

There is also the ST200 Fairway Woods and the CLK Hybrid.

Why not book yourself a custom fit here at Duncan Lambert Golf and we can find the perfect club set up for your game. Pick from a wide variety of custom fitted shafts and view all of your ball flight characteristics on our state of the art FlightScope. All of our Mizuno fittings are carried out with a 3D Shaft Optimizer. The award winning Bluetooth Shaft Optimizer and Swing DNA software will guide you to your best iron model and shaft combination.


Iron Fitting

Mizuno pride themselves as being one of the top forged iron manufacturers in the world.  A Japanese brand, based in the U.K. use some of the best materials in their clubheads in order to increase the feel through impact.  Whether its the JPX 919 range or the MP-20 Blades, Mizuno have every base covered.  Their extensive range of clubheads will suit both beginners and expert golfers alike.


The wide range of steel and graphite shafts available mean the DNA fitting system has a large database in order to be able to pick out the best shafts for you.  Varying in weight, flex and feel.  All Steel shafts are included in the price, so no hidden up charges!

Our Qualified Custom Fitters can ensure you have the correct length of golf club for you to help ensure you maintain a centred strike at impact.  They will also ensure the Lie Angle is correct as this can reduce the amount of curvature on your iron shots.  1 degree out could be 8 yards of curvature in your ball flight.


Small or Large Hands?  Hook or Slice?  We can improve the comfort of the club in your hand or promote a straighter ball flight by adjusting the size of your grip. 


Mizuno’s latest wedge range is the T20. The ‘T’ in T20 actually stands for teardrop and accurately describes the shape of the clubhead, blending itself nicely with the MP20 iron range. The biggest new innovation is the Hydroflow Micro Grooves. The R&D team at Mizuno wanted to focus on providing consistency with these new wedges and so the idea of the grooves is that they can control spin rates better in different conditions, for example when it is very wet. To do this they have basically etched a series of vertical grooves to help force moisture off the face, which should maintain spin rates. These go alongside the existing CNC Milled Grooves, which vary in depth and width between lofts for optimum performance depending on shot length. Mizuno are renowned for their forging process and this is no different with the wedges. The T20 are Grain Flow Forged from carbon steel in their factory in Japan for that famous ‘Nothing Feels Like A Mizuno’ touch and feel.

At Duncan Lambert Golf, Our Qualified Custom Fitters can help you get the correct specifications for your new Mizuno golf clubs. To book your fitting, please call 01732 844022 or Click Here 



Cobra have built themselves an exceptional reputation within the golfing industry. Their extensive range provides the club technology required for golfers of all abilities. If you are in the market of upgrading your golf clubs, book yourself a custom fit at Duncan Lambert and ensure that you have the specifications specific to your individual requirements.


Driver, Fairway & Hybrid Fitting

  Following on from their success with the 2019 King F9 Driver, Cobra have launched the ‘King SPEEDZONE’ Driver range. In addition there are fairway woods and hybrids to match.  The design has again influenced by fast cars. Featuring an optimised six zones of performance on the new King Speedzone drivers to deliver even more speed and distance. Power comes from the new CNC Infinity Milled Face that further optimises thickness as well as bulge and roll for a more consistent flight and distance. A new streamlined Titanium T-Bar Speed Chassis creates more discretionary weight while maintaining a strong structure designed to withstand high speed collisions. The fairway woods feature 3 new head designs. The front rails, have been hollowed out to create thinner walls that flex with impact while still preventing the leading edge from digging. The result is more flex for ball speed and higher launch as well as more club head speed through impact via a cleaner strike.The King Speedzone hybrids are available in variable and one-length options and feature the same hollow split rail system that allows for more flex than solid rails for higher launch and increased distance.



Iron Technology

The King Speedzone irons, said to deliver extra distance thanks to the first ever carbon fibre topline. Two strips of carbon fibre replace steel both on the topline and underneath the topline in the 4-7 irons, creating a new I-beam type of construction allowing for saved weight and structural soundness. Speedback shaping, as seen in last year’s  F9 model, creates a ‘wide body’ design at the perimeter of the golf club, which should add MOI and therefore make the irons a little more forgiving when you don’t quite catch it out of the middle. The centre of gravity is also a little lower, meaning that the ball gets up and going with ease.



All the King Speedzone clubs will employ Cobra Connect Powered by Arccos to track performance that can be analysed post round.








Driver, Fairway & Hybrid Fitting

For 2020, Callaway have launched the new MAVRIK range of Woods. Mavrik is distance that defies convention. In the Driver there are three types of head; Mavrik, Mavrik Sub Zero and Mavrik Max. All feature an all-new Cyclone Aero shape for reduced drag.  Epic Flash set new boundaries by being the first driver developed with the aid of Artificial Intelligence and machine learning, which led to it being the #1 selling driver model in 2019. To push performance even further, Callaway adopted a maverick’s rebellious and disruptive attitude. That’s how their world class R&D team created the new MAVRIK line, with the finest combination of distance, forgiveness, consistency and feel they’ve ever built in a driver.

Callaway have an extensive range of drivers, including the Mavrik, Epic Flash and Rogue. At Duncan Lambert Golf, we have the complete range available for fitting.



Iron Fitting

2020 marks the arrival of the new Callaway Mavrik Irons, Mavrik Max and Mavrik Pro Irons in addition to the new Big Bertha from 2019 whilst the Apex 19 Irons remain in the line up for the coming year. Callaway pride themselves in having a wide variety of club heads to choose from, to suit both the novice and expert golfer alike. MAVRIK Irons are available in three models, Standard, Pro and MAX. Standard offers an excellent all-around combination of size, speed, forgiveness, feel, distance and control. Pro is designed to appeal to better players, with a compact head, thinner sole and topline, and minimal offset, making it easier to shape shots and promote differing trajectories. MAX irons combine the largest head size with an extremely low CG, making them remarkably easy to launch on a high, long-carrying trajectory. One women’s MAVRIK Irons model is available, MAX-W.



The shafts available will give you the best chance of improving your golf performance.  Whether you are looking for a different trajectory or reducing the curvature, the wide range of steel and graphite shafts enables our custom fitters to select the perfect shaft fit for purpose. Each differing in weight, flex and step patterns to provide both a different feel and performance.



Length of the club can be used to improve posture at set up and through your swing, whilst also increasing distance and the probability for centre strikes.

Lie Angles can be adjusted to improve turf interaction through impact.  If your Lie Angles are incorrect for your swing dynamics it will cause the club face to be offline during become at impact.

Grip size will affect how your deliver the club to the ball which can effect both distance and direction.


Wedge Fitting


Spin like you’ve never spun before with the new Mac Daddy 5 Wedges.  Choose your finish and we will do the rest.

Available in

different grinds, Callaway are able to build a wedge to suit every swing type. Bounce is the angle between the leading and trailing edge of the wedge. Common misconceptions are, only better players use less bounce. In truth, Bounce is your friend and it all depends on your angle of attack.

At Duncan Lambert Golf, Our Qualified Custom Fitters can help you get the correct specifications for your new Callaway golf clubs. To book your fitting, please call 01732 844022 or Click Here


See for yourself

A video of our Duncan Lambert Golf Custom Fittings in progress.

The fitting process

Finding out your needs

Do you want more distance? More accuracy? Less curvature? A different trajectory? Let our PGA pros know.

Find the perfect shaft

The most important part of a club. Finding the correct shaft will optimise trajectory and distance, whilst giving the shots the tightest dispersion possible.

Finding the perfect clubhead

Looks are just as important as performance. We can suggest the best club loft and setting for you, however ultimately when it comes to looks, it’s your choice!

Finding the perfect length & lie

Extremely important to ensure the best chance for a centred strike and minimal curvature on your ball flight.

Finding the perfect grip

The correct grip size and compound will help straighten your shots and provide you with the ultimate feel and comfort to suit your swing type.

Ordering your perfect clubs

Upon payment, we can order your clubs to be built from scratch by the manufacturer; custom fitted by us, made for you. Delivery is normally 7-10 days but we will inform you of lead times at the point of order.

Custom fit FAQ's

Where does the fitting take place?

All our custom fitting takes place outside on our driving range with proper golf balls. This gives the vital information on where the ball is actually going.

Do we use computer technology?

Yes most definitely. We track the golf ball with latest radar technology from Flytescope allowing our expert fitters to monitor every potential benefit to your game.

Who does the fitting?

All our custom fitting is carried out by PGA golf professionals that have attended and passed all the custom fitting courses of each of the manufactures.

Will custom fitted clubs cost me more?

No is the simple answer, we only charge the same for custom fit clubs as we would charge for a set of standard clubs. However, we tend to find when golfers are custom fit they actually buy less clubs, as we never sell them clubs they would not be able to use.

Do I have to pay for a custom fitting?

We charge £40 per custom fit. However the following amounts are refunded after a custom fit is completed and an order is placed:

£40 Custom Fit Fee.

£30 is refunded when you spend up to £300 on custom fitted clubs.

£40 is refunded when you spend between £301 & £600 on custom fitted clubs.

£50 is refunded when you spend over £600 on custom fitted clubs.

Essentially, if you place an order over £600 we are giving you £10 to have your clubs custom fitted with us; you can’t say fairer than that!



Do we custom fit left handed golfers?

Yes we have left handed clubs in our custom fit options; however we would recommend you telephone the shop for availability if there is a specific club you are looking to try.

Do we custom fit lady golfers?

Yes of course we fit ladies, and with our shop being the largest ladies golf shop in Kent, we are extremely keen to look after all the lady golfers.

Will players of all abilities benefit?

The novice golfer will discover before purchasing which club combination works best for them. The advanced golfer will be able to fine-tune their desired feel and ball flight with precision.

Do we make the clubs up ourselves?

No absolutely not. Once we have custom fitted you, we take your details and send them to the manufacturer. The manufacturer then make up the set of clubs specifically for you. Delivery time is approximately 7-10 days.

How do I book a fitting?

Please telephone the golf shop and speak to one of our PGA professionals on 01732 844022, or click here to email us.