We know there are plenty of places to buy your new clubs. We believe we offer the most comprehensive club fitting service in the area. We have listed our top 10 reasons to be Custom Fitted at West Malling Professional Shop below:

• CHOICE – We offer custom fitting with all of the mainstream brands, Callaway, Ping, TaylorMade, Titleist, Cobra, Yonex & Mizuno. The advantage here is that you can try different brands against one another to see which manufacturer suits your swing DNA. There are certain swing characteristics that lend themselves to particular head types, whether it’s a driver, fairway wood or irons. A combination of your feedback, our PGA professional fitters, and the launch monitor statistics will seek out the best selection for you.

• HONEST EVALUATION – We’ve been conducting custom fittings for a long time and we know full well that not every custom fitting finds something better than your current club/s. If there’s no real gain (and that’s what you were after) we will tell you that it may not be worth changing this time.

• TRADE-IN’S – We can trade-in your old clubs, subject to the make and condition of the clubs.

• PRICE PROMISE – We’re constantly keeping up-to-date with the cost of clubs across the board. We have a price promise in place to ensure that you buy your new clubs at the best possible price.

• THE CORRECT CLUB GAPPING – This will save you from buying more clubs than you actually need. The rules state that you can’t have more than 14 clubs in your bag but it doesn’t state you can’t have less. From experience we have found that some golfers, especially those with lower swing speeds have too many clubs in their long game. For example a driver, 3wood, 5wood, 3hybrid, 4hybrid, 5hybrid, 4iron, 5iron. With the correct gapping we often find we halve the number of clubs in this area, ensuring you don’t have duplicate clubs (that essentially do the same job) saving you money. In some cases an 8 or 9 club set covers the gapping for that golfer from driver to putter.

• INFORMED & INFORMATIVE PGA PROFESSIONALS – A good PGA Professional will be able to look at your swing DNA and put a series of clubs in your hands that will help you hit the ball nearer to your desired flight whether that be straighter, further, lower or higher. During a club fitting we will also explain how your swing DNA and impact factors are affecting the ball flight.

• CLUB FITTING – Just because you may be over 6ft tall doesn’t mean you automatically need longer clubs. The fade/slice you have with your irons may come from the lie angle not the swing itself. The hook with your driver may come from the “gear effect” (toe strike) at impact. We will check and optimise the vital statistics of your new clubs for you, shaft length, club-head lie angle, club-head loft, shaft material, shaft flex, swing weight and grip size. All of these factors, when correct will have a positive effect on your ball flight.

• SEE THE BALL FLY – Hitting against a screen is all well and good but the settings in some situations can be misleading. Seeing the ball fly gives you and your club fitter some live, instant feedback to work from. We’ve all seen videos with the best players in the world testing their new clubs and they always do it outside, on the driving range watching the ball flight.

• SERVICE – We have always strived to offer the very best customer service, before, during and after a club fitting. After sales service is always a concern in everything we buy. Our customers are always welcome to contact us if they have any questions after they have bought their new clubs. For example, if a driver isn’t quite performing as well as during the fitting, we will invite you back and look at the numbers/settings again and find a solution.

• LOYALTY POINTS – We offer you 2% of your purchase back in loyalty points to use next time you shop with us. That could be the equivalent of a dozen Pro V1’s FREE or use the points to reduce a new pair of FootJoy shoes to HALF PRICE.

CONCLUSION – We’re all after the best possible service, at the best possible price, when we purchase anything. If you take all of the above points into account, we think we offer that and more to our customers.